I speak on the subject of media buying at conferences around the world.
During breakout sessions I speak to delegates attending.
They tell me there is a distinct lack of quality media buying training available for media buyers, at any level.
I speak to media buyers who are struggling to get consistent results.
They've tried a lot of different platforms and "guru methods", but nothing has moved the needle for them.
They wake up to Facebook ad disapprovals, ad account bans, Business Manager bans.
Performance falls off a cliff, "for no apparent reason".
They question their media buying skills and feel like giving up and trying a new career doing something else.
I understand how that feels.
That was what things were like for me, when I started out.
There was no rule book or best practise guides or cheatsheets. I couldn't turn to Twitter, or YouTube to ask a question.
There was a small group of people working together, trying to figure things out.
At times I felt overwhelmed.
That's why I decided to dive in to learning everything I could about media buying online.
I would question what I was learning.
I'd action the learnings, confirm they worked, consistently and then teach others in my team how to do it.
I spent money on training, attending conferences, mastermind events and private coaching.
But the majority of my money was spent buying traffic and learning in a live environment.
I discovered what the underlying skills and processes needed to succeed as a media buyer were, it's part science and part creative.
But it is 100% transferrable knowledge.
And I want to help you master the skills needed to be a media buying master.
I want to pass on that knowledge and ensure the media buying industry continues to flourish.