I speak at many conferences around the world.
During breakout sessions I speak to delegates attending.
They tell me there is a lack of quality training available for media buyers.
I speak to people who are struggling to get consistent results.
They've tried a lot of different things, but nothing has moved the needle for them.
They wake up to Facebook Ad account closures, bans, ad disapprovals.
Performance falls off a cliff, "for no reason".
They question their media buying skills and feel like giving up.
I understand how that feels.
That was what things were like for me, when I started out.
There was no rule book or best practise guides or cheatsheets.
There was a small group of people working together, trying to figure things out.
At times I would feel overwhelmed.
That's why I decided to dive in to learning everything I could about buying media online.
I would question what I was learning.
I'd action the learnings, confirm they worked all the time and then teach others how to do it.
I spent money on training, attending conferences, mastermind events and private coaching.
But the majority of my money I spent buying traffic and learning on the go.
I discovered what the underlying skills and processes needed to succeed.
And I want to help you, by passing on that knowledge and ensure our industry continues to flourish.